Is Blog Most Trending Thing Now?

05/20/2020 5:56 PM Comment(s) By Anuj Sharma

Modern World demands changes in order to always be on top of trends and we need to always adjust to the ever-changing environment. This is absolutely true in many areas of our lives, especially in the business sector.

It is quite difficult to stand out from the crowd in today’s digital market. Every businessman wants to be different from others.

That’s the reason Blogging plays a crucial role in any business.

Doesn’t matter what kind of company you run, whether online or offline or any local business, you should have a blog

What is Business Blogging?

Business Blogging is one of the most important marketing tactics which helps you to increase your visibility and connect with your audience.

Business Blogging can be termed as a marketing channel that helps in the growth of your business.

If you run a small business, chances are you would be confused about whether blogging is worth the time and effort or not? How it can be useful? Why blogging is important?

But how blogging can be more effective?

So, blogging can be effective if it is informative, well-written articles that attract more people.

How Blogging is Beneficial?

Here are some reasons, how a blog can be beneficial for any business.

1. Increase traffic on your website –

Every modern business is looking for new ways to drive more traffic to their website. Though there are paid strategies that can help you do this, such as PPC ads and Google Display ads, the goal is to maximize the amount of organic, or free, traffic that you drive to your site from search engines like Google. This is especially important for small businesses that are working with limited digital marketing budgets.

The only way to boost organic traffic is to focus on proven search engine optimization strategies like blogging for business.

2. Increase SEO –

Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page. Use keywords in your articles. List the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.

3. Provides a medium for communication with customers –

A good business website may be geared toward helping current and potential customers, but it does so by providing information in a one-way manner. A business blog, on the other hand, creates opportunities for two-way interaction with your audience. This helps your business to build its relationship with—and not just its presence among—customers.

4. Helps to Build Trust –

Building relationships with leads and customers is a vital part of increasing conversion rates and influencing repeat sales. Blogging for business is a great way to build trust within your target market and work to support and grow these customer relationships.

5. Helps in Advertisement –

A blog can help you advertise. Research shows that around 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional "buy now" agenda.

6. Helps to gain Visibility –

A blog can attract new clients. Blogging and posting relevant content is still a useful tool to increase traffic to your website and thus, to your services. With the help of SEO strategies blog posts become a powerful tool for gaining visibility and apprehension of your brand. And everyone knows that the company’s recognition and apprehension is a must in today’s world of business.

7. Helps in Lead Generation –

Many of the blogging platforms available today allow for layouts that are optimized for actions that are important to a business. If people find your blog posts to be interesting and informative, they are more likely to trust that your newsletters are too. They may also sign up if you include links to your latest posts in the newsletter, among other relevant information such as promotions, new products or services, and company updates.

Now, you know why your business needs to have a blog. But you might be wondering what tools you can use to create your blog, tools to choose the content, and many other things.

Here, I’m going to discuss some tools which you can use to make your business grow.
Tools to get Blogging Ideas

1. Quora – 
The crowdsourced answer website can help lead you to the types of questions that real people are asking, questions that you can answer in-depth with a blogpost. Search for your keyword, and follow topics related to your blog’s focus.

2. BuzzSumo – 
Enter a topic or a URL into the BuzzSumo search box, and you’ll get a wealth of information on the content that performs best for social media sharing. BuzzSumo can be super useful for fleshing out an existing idea to find the perfect angle or in taking a broad look at the content that does well (and the blogs who do it best) in your niche.

3. Twitter Trending Topics –
The trending topics section on your Twitter homepage can be a super spot for grabbing ideas from the latest news. You can tailor your trending topics to go uber-local (the big cities near and around you) or even receive fully tailored tweets that take into account your location and those you follow. (Click the “Change” link at the top of the Trends section on your Twitter homepage.)

Tools to help you create Content

1. Google Trends – 
Is your blogpost idea a popular one? You can run the topic through Google Trends to see search volume for the different keywords and phrases you’re considering using.

2. Keyword Planner – 
How do you frame your awesome idea into a far-reaching blogpost (that people can easily find)? Check for popular keywords. Google’s Keyword Planner lets you enter a series of keywords, and Google returns results on search volume and popularity as well as related keywords that might spark an idea for you.

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An alternative to Google’s Keyword Planner, Keyword Tool returns up to 750 suggestions for every keyword you enter.

Tools to help you to write

1. Google Docs – 
Many bloggers go straight to the writing editor in their blog software (WordPress, Ghost, etc.). You can also consider writing in Google Docs for collaborating with others and tapping into the extra power of Google Docs’ spelling and grammar tools.

2. Hemingway – 
A really interesting free marketing tool, Hemingway analyses your text for readability, highlighting sentences that are a bit too complex or dense. The readability for the list post you’re reading now: A seventh-grade reading level.

3. Grammarly –
 A really interesting free marketing tool, Hemingway analyses your text for readability, highlighting sentences that are a bit too complex or dense. The readability for the list post you’re reading now: A seventh-grade reading level.

Tools to help you create Images

1. Canva – 
Canva makes image creation super easy (especially for non-designers) with their premade templates, custom image sizes for every social media channel, drag-and-drop interface, cool fonts, and more.

2. Meme Generator – 
Sometimes a simple meme says more than any other image could. Meme Generator lets you create a meme from scratch or use an existing meme character to add your own saying.

These are some of the most amazing tools which you can use to make your blog more worthy and attractive.

Conclusion – 

Blogging helps you to make your online presence stronger. 
Any business whether a company or a local business must have its blog to reach maximum customers. 
Here, I had tried to explain to you how Blogging can help your business to grow and what tools you can use. 
Try using these, and get maximum output for your Business
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